Ohserase is Eli Tarbell's Mohawk name and means "New Year". The significance for naming the company Ohserase was to symbolize our commitment to bring a New Year or new era in delivering quality tobacco products to our customers. We have carefully combined the finest tobaccos, high quality materials, state of the art manufacturing equipment, and knowledgeable staff to create a world class product for you to enjoy.
The quality and value of our cigarette is evident as our customer base continues to grow. Many of our distributors and retailers are experiencing the growing demand of our brand that we proudly call "SIGNAL". SIGNAL is easily recognizable by our logo, and anywhere you see it, you can expect to get a consistently smooth draw no matter what part of the country you purchase your product.
We thank you for your interest in our brand and our history and welcome you to the SIGNAL experience!
The St. Regis Mohawk Reservation is comprised of twelve square miles, and is located at Akwesasne (Land Where the Partridge Drums). It lies near the Adirondack Mountains in the St. Lawrence valley, within the exterior boundaries of both North Eastern New York State and Southern Canada. The Mohawk are one of the Six Nations who joined together in the 1600's as the Iroquois Confederacy, or also known as the Iroquois League which translates to "League of Peace and Power". In the Confederacy, the Mohawks are known as the "Keepers of the Eastern Door" and take great pride in this responsibility.
Iroquois are also known as Haudenosaunee or "People of the Longhouse". Longhouses were the Iroquois' traditionaldwellings, and were constructed of saplings, leaves, grass, bark, twigs, and animal skins. Some Longhouses could reach lengths in excess of three hundred feet and could house several families comfortably.
For over 400 years, tobacco has played an important role in Iroquois culture. Tobacco has long been a domestic plant grown in small gardens within the village area which the men took primary responsibility for raising. Its principal use was as a ceremonial offering thrown into the fire. The rising smoke carried messages of thanksgiving and other "good thoughts" to the Creator. In addition to its religious uses, men smoked tobacco in their pipes. It is said that "good thoughts" came while smoking and therefore was frequently used when important matters were to be discussed and decided.
This same tradition of unity and culture was embraced by the early members of the Tarbell family. Theresa "Bear", matriarch of the Tarbell family, started her own business, The Bear's Den Trading Post, on the Mohawk reservation with two gas pumps and a small Native gift shop in 1953. Through her teachings and strong work ethic the Tarbell Family has continued to push forward, making dynamic decisions and venturing into new markets.
One of those new ventures is in the tobacco market, quickly becoming one of the largest distributors of Native-made cigarettes on the Mohawk Reservation. After refining the distribution process for many years, the family realized that there was a void in the cigarette market for a high quality, great tasting cigarette that people can afford to enjoy.
Ohserase (O-se-la-se) Manufacturing was formed to fill this void.
The key to Ohserase Manufacturing's success has been the family's core values and strict adherence to their mission - To Deliver Excellence! These values have driven the commitment and energy of a team of over 300 members in various businesses throughout the territory. Dedicated employees focus on exceptional service and professionalism to our customers and fellow associates alike.